Content & Copywriting
Clear, accurate content that answers the questions your customers ask.
Overview
What this service does
Good content answers the questions your customers are already asking, clearly, accurately and in your voice. We write website copy, articles, landing pages, ads and emails, and plan them so every piece has a job to do.
Our own Insights articles are examples of how we research and write.
Who it's for
- Websites with thin or generic copy
- Businesses that want to be found for informational searches
- Companies in technical or regulated fields, where accuracy matters
- Teams that don't have time to write
What's included
- Content audit of your existing website
- A tone-of-voice guide
- A content plan tied to keyword research
- Website and landing page copy
- Articles and guides, researched from primary sources and cited
- Ad and email copy
- Editing and proofreading of your own drafts
Deliverables
What you receive
- A content plan
- Drafts shared for your review and revisions
- Final copy, ready to publish or published directly on your website
Process
How it works
01
Brief
We learn about your business, audience and goals, and review what already exists.
02
Plan
We agree topics, formats and priorities, tied to what your customers search for.
03
Write and review
We research and write, then you review. Technical claims are checked with you before publishing.
04
Publish and measure
We publish, and track how each piece performs.
FAQ
Common questions
What do you need from us?
An initial briefing, access to someone who knows the subject for technical topics, and timely feedback on drafts.
How do you make sure content is accurate?
We research from primary sources, such as official documentation and legislation, cite them, and ask you to review technical claims before anything is published.
Can you write for regulated industries?
Yes, with your subject-matter experts reviewing the final text. We don’t present general content as legal or financial advice.
Talk to us about Content & Copywriting
Tell us about your business and goals. We’ll reply with a few questions and, if we’re a good fit, arrange a free consultation.