Social Media Marketing
A steady, planned presence on the platforms your customers actually use.
Overview
What this service does
Social media works when it’s consistent and connected to a goal. We plan content around what your audience responds to, keep a steady publishing rhythm, and add paid social campaigns when organic reach isn’t enough.
Who it's for
- Brands whose customers discover them on Instagram, Facebook, LinkedIn or TikTok
- Businesses that post irregularly, or without a plan
- Companies launching a product or entering a new market
- B2B companies building a presence on LinkedIn
What's included
- Channel audit and competitor review
- Content strategy and a monthly content calendar
- Post copywriting and graphic design, in formats suited to each platform
- Scheduling and publishing
- Community management, meaning replies to comments and messages
- Paid social campaigns on Meta, LinkedIn or TikTok
- Performance tracking
Deliverables
What you receive
- A content strategy document
- A monthly content calendar, for your approval before anything is published
- A monthly report: reach, engagement, audience growth, clicks, and leads from paid social
Process
How it works
01
Audit
We look at your current channels, your audience and your competitors.
02
Strategy
We agree goals, platforms, content themes and tone of voice with you.
03
Monthly calendar
Each month you approve the planned posts before they go live.
04
Publish, engage, review
We publish, respond to your community, and report on results.
FAQ
Common questions
Which platforms should we be on?
The ones your customers actually use. Two or three platforms done well usually beat six done poorly.
Do we approve posts before they go out?
Yes. You approve the monthly calendar before anything is published.
Do you create photos and videos?
We design graphics and edit short videos. For original photo or video shoots, we prepare the brief and work with you or a local photographer.
Is ad budget included?
No. Paid social budgets are paid directly to the platform from your account. Our fee covers planning and management.
Talk to us about Social Media Marketing
Tell us about your business and goals. We’ll reply with a few questions and, if we’re a good fit, arrange a free consultation.