Pay-Per-Click Advertising
Google and Meta ads, managed against numbers that matter to your business.
Overview
What this service does
Paid ads are the fastest way to reach people who are looking for what you sell. They’re also the fastest way to waste money if the numbers aren’t right. We start from what a customer is worth to you, set up tracking before anything is spent, and manage your campaigns against a cost-per-lead target agreed with you.
Read our guide: How much should a small business spend on Google Ads in its first three months?
Who it's for
- Businesses that need enquiries or sales soon
- Advertisers whose ads spend money but who can't tell what they bring in
- E-commerce stores
- Companies testing a new offer or market
What's included
- Audit of an existing account and its tracking, or a new account setup
- Conversion tracking, including Consent Mode v2 for EU and UK traffic
- Campaign structure, and keyword and audience research
- Ad copy, and briefs for ad creative
- Landing page recommendations
- Bid and budget management
- Regular search term reviews and negative keywords
- Remarketing, where visitors have consented
Deliverables
What you receive
- A campaign plan, with a budget calculated from your margins and close rate
- Weekly checks of spend and search terms
- A monthly report: spend, conversions, cost per lead against target, and what we changed and why
Process
How it works
01
Numbers and tracking
We calculate your maximum cost per lead and make sure every conversion is tracked before launch.
02
Focused launch
We start with a tight campaign that can collect clean data quickly.
03
Weekly optimisation
Search terms, keywords, ads and bids are reviewed every week.
04
The 90-day decision
After three months of data, we decide together whether to scale, fix or stop.
FAQ
Common questions
How much budget do I need?
It depends on click prices in your market, and on what a customer is worth to you. We calculate it with you before starting. Our guide above explains the method.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google or Meta from your own account. Our fee covers planning and management.
Which platforms do you manage?
Google Ads (Search, Performance Max, Display and YouTube) and Meta Ads (Facebook and Instagram).
How soon will I see results?
Ads can bring traffic within days of approval. Judging real performance takes data, usually two to three months.
Talk to us about PPC Advertising
Tell us about your business and goals. We’ll reply with a few questions and, if we’re a good fit, arrange a free consultation.