Email Marketing
The one marketing channel you own, run with consent and a clear purpose.
Overview
What this service does
Email is the one marketing channel you fully own. We set up and run email programmes that people actually want to receive: clean lists, clear consent, useful content, and automations that follow up for you.
Who it's for
- Businesses with customer lists they don't use
- E-commerce stores that need abandoned-cart and post-purchase emails
- B2B companies with long sales cycles
- Companies that need GDPR-compliant sign-up forms
What's included
- Platform selection and setup, such as Mailchimp, Brevo, Klaviyo or HubSpot
- Sign-up forms with proper consent, and double opt-in where appropriate
- List clean-up and segmentation
- Automations: welcome, nurture, abandoned cart and re-engagement
- Campaign design and copy
- Deliverability setup: SPF, DKIM and DMARC
- Reporting
Deliverables
What you receive
- An email strategy and a map of automations
- Branded email templates
- Campaigns, sent after your approval
- A monthly report: deliverability, clicks, conversions and unsubscribes
Process
How it works
01
Audit and setup
We review your list, platform and sending domain, and fix deliverability first.
02
Strategy
We agree segments, automations and a campaign calendar with you.
03
Build
We design templates, write the emails, and set up the automations.
04
Send, measure, improve
Campaigns go out after your approval, and we report on what they achieve.
FAQ
Common questions
Can we email a list we bought?
No. In the EU, sending marketing emails to people who haven’t agreed to receive them generally breaks e-privacy rules and the GDPR, and it damages your deliverability. We’ll help you build a list legitimately.
Which platform should we use?
It depends on your needs and budget. We’ll recommend one, and the account stays in your name.
Why don't you focus on open rates?
Since 2021, Apple’s Mail Privacy Protection has made open rates unreliable. We focus on clicks, conversions and revenue.
Talk to us about Email Marketing
Tell us about your business and goals. We’ll reply with a few questions and, if we’re a good fit, arrange a free consultation.