Google holds about 91% of search, Facebook drives most social traffic, and many people switch between Georgian, Russian and English. What that means for marketing.
Most marketing reports describe activity, not results. The six numbers that show whether marketing makes money, why tools disagree, and what to ask.
Consent, the soft opt-in for existing customers, B2B rules, tracking pixels and Gmail’s sender requirements, explained for teams without a legal department.
Broken forms, missing tracking and slow pages quietly waste marketing budgets. A 30-point checklist covering enquiries, tracking, speed, content and trust.
Google captures demand; Meta creates it. A starting recommendation by business type, what each platform needs from you, EU specifics, and how to test fairly.
AI answers now top many searches. What has really changed for SEO, what Google says not to bother with, and what is worth doing and measuring in 2026.
There is no universal number, but there is a way to calculate yours. Work out your maximum cost per lead, find real click prices, set a learning budget, and follow a three-month plan.
Consent Mode v2 is mandatory for advertisers reaching EEA and UK users. What it does, what quietly breaks without it, Basic vs Advanced mode, and how to verify your setup.